We have a passion for serving and supporting girls, women and families. We believe strong, confident girls will grow up to become strong, compassionate women, who will be the driving force behind strong, healthy families and communities. Our mission is to celebrate others for who they are, giving them the support and self-esteem needed to lead a purposeful, thriving life. When we all work together and give a little piece of our heart, we can make a huge difference.

Cindy’s Vision

Giving is part of who we are. That’s why we created Thirty-One Gives, a charitable program that empowers girls, women and families to live a purposeful, thriving life.

Our mission is to help girls discover their authentic selves at a young age, empower them as women and support them as they shape families and communities. We can all spend a little time to create this world—volunteer for a charity or tell a girl she’s beautiful. Even something small can make a difference for her.

We are proud to be in the business of building strong, confident women. It’s the heart of our business and the reason we give. Every time you shop with Thirty-One, you are part of the Give!

Cindy Signature

Founder, President & CEO


Thirty-One Gives and

Girls Take Flight

This year we are furthering the Thirty-One Gives mission by helping fund life-saving behavioral health research, helping girls everywhere. It’s part of a new partnership with Nationwide Children’s Hospital, America’s largest pediatric hospital and research center.

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Young girl wearing butterfly wings

Our Partnerships

We’re proud to partner with many nonprofit organizations that share our mission.

Girl Talk Logo
Nationwide Children's Hospital logo
Girls on the Run logo

Giving in action

  • Nadine and her team

    NED Nadine Willemse and her team in Ontario hosted a special breakfast for the families at their local Ronald McDonald House complete with a clown for some fun face painting!

  • Jenni Abbott helping a young girl

    Jenni Abbott from Southern Pines, NC assists girls in creating vision boards at the Thirty-One tent at the Girls on the Run event in Charlotte, North Carolina.

  • Lindsay and her team

    Lindsay Evans from Ontario hosted a Give Back at her local Ronald McDonald House which included cooking dinner for the families, organizing an entire storage area with Thirty-One product and cleaning up the outside grounds.

  • Kirstin Tracy collecting donations

    Kirstin Tracy from Lodi, CA set up a Gives to collect donations for her local Ronald McDonald House.

  • Girls at Girl Talk

    Katherine Neufeld from Edmonton, Alberta is a Girl Talk advisor investing in growing strong girl leaders of tomorrow through her local chapter, "Chick Chat!"

  • Holly's daughter surrounded by care bags

    Consultant Holly Jorgensen and her daughter spread cheer as they delivered 31 care bags to a local children's hospital in Omaha, NE.